Creative Strategy
Marketing strategy is about a lot more than singular photos or videos, to be the most effective .
Adidas
Adidas boxing has a lot of media and social media needs. Instead of shooting one off social media videos, with Adidas we decided to approach things as a full campaign. Having deliverables laid out in advance we were able to organize our shoots in much more of a catalog fashion.
This strategy allowed us to get 6 months of social media content (photo and video), catalog photography (still and video), product testimonials, athlete social content (photo and video), along with 2 commercial spots all in just 4 days of shooting.
Our strategy was so successful it quickly lead to us doing something very similar for Gracie Barra (Adidas creative partner in BJJ).
Gooding & Company
Gooding & Co consigns the finest sports and racing cars, modern collectibles, classics, and antiques from around the world and deliver record-breaking results.
Engaging in both private sales of extremely rare high end cars individually as well as putting on multiple international auctions that draw hundreds of guests for 2-3 days and feature hundreds of lots, requires a lot of media needs and a lot of flexibility.
We help Gooding manage and create all video marketing material which includes high end care videos, auction coverage, a number of 15 and 30 second ads, and a variety of other social content.
Insomniac
Along with EDC, the biggest music festival in the US drawing 150k attendees a day, Insomniac puts on dozens of other international music festivals and shows every month.
With each festival and show being it’s own distinct brand needing it’s own promotion on multiple platforms Insomniac has as wide of a range of media needs as any brand out there.
With Insomniac we work on festival trailers and recaps, show announcements, informational videos, merch launches, a variety of special one off projects, as well hundreds of Multicam live streamed DJ and festival sets.
Red Cat
Red Cat provides products, services, and solutions to the drone industry through its two wholly owned subsidiaries: Teal drones and Skypersonic. Teal Drones is one of only five companies selected by the Department of Defense in 2020 as approved small unmanned aerial system vendors for the U.S. government. Skypersonic’s “Fly Anywhere” technology enables drones to inspect and survey in high-risk, confined, or GPS-denied locations by 100% remote pilots and over-the-internet operator.
With Butcher Bird Studios taking the lead we help fulfill Red Cat’s growing media needs w/ film/video and photographic content production. Below are examples covering some of the styles (brand, product, use case, internal, etc) of content we create with Red Cat.
